Updated on: February 4th, 2023

How To Start An Insurance Business? (Beginner-Friendly Guide)

Form an LLC for Your Insurance Business from $0 + State Fees

Starting an insurance business can be a rewarding career choice, but like any new endeavor, it requires careful planning. Knowing the right steps to take and doing adequate research can make all the difference in how successful your venture will eventually be. To ensure you get off to a good start, it is important to understand all of the legalities and processes involved with becoming a licensed agent and broker.

Additionally, having a properly formulated business plan is also key as this document will help to provide the roadmap that will keep you on the path to achieving your goals. With this beginner-friendly guide, we offer helpful tips, best practices, and resources that can assist you in building a solid foundation upon which you can build as you establish yourself in the insurance market.

If you want to skip the hassle of starting an LLC for your insurance business yourself, consider using professional help for the best price in the market:

Form Your Insurance Company Into A Legal Entity

Limited liability companies (LLCs) are an excellent option for small business owners looking for a way to formalize their Insurance Business. Forming an LLC can provide asset protection and limit the personal risks associated with starting a business, as well as help with certain startup costs.

It is an easy process that entails registering the business name, filing articles of organization, having basic paperwork ready, opening up a bank account and possibly obtaining licenses or permits from both the federal and state level depending on the type of venture. The benefits of forming an LLC far outweigh costs and are well worth taking part in for any small business owners interested in making their Insurance Business a legal entity.

Securing your business with a legal entity such as an LLC or corporation shields you from any personal liability if your company is taken to court.

If you wish to save on costs, you can easily form an LLC yourself and pay only the minimal state-required fees. Alternatively, if you want professional assistance in establishing your business entity, it’s worth hiring one of the best LLC services that charge a nominal service fee.

Basic Steps For Starting An Insurance Company

Here are the basic steps to start a successful insurance agency:

1. Write A Business Plan


A comprehensive insurance agency business plan is the key to success and will guide your insurance agency in the right direction. This document reveals your dedication to stakeholders, including potential investors, workers, and insurers. A sound business plan for an insurance company can be a ticket to prosperity!

Moreover, it can help you:

  • Establishing goals can be an essential step to achieving success.
  • Steer clear of potential obstacles and hindrances.
  • Recognize potential hazards
  • Establish financial objectives and assess available resources

Your business plan should be a living document, representing the evolving growth of your insurance agency over time. When crafted with care and precision, it will act as a roadmap for future development long after you have set up shop.

At the absolute least, your business plan should consider:

  • Introduce the members of your business who will be leading the charge and executing this plan.
  • Outline your marketing strategy for gaining customers and the variety of insurance products you’ll be providing.
  • Uncover your ideal customer base, providers and rivals to understand your place in the market.
  • Describe what Pros and Cons set you apart from the competition.
  • Assess your risks and hazards.
  • To get your venture off the ground, include a budget that covers initial costs and estimates cash flow.

A business plan is the fundamental element to creating a successful venture. Not only does it help the acquisition of financing and start-up capital, but also assists in pinpointing your target market and selecting an ideal business location.

2. Choose A Business Structure

The way you organize your business will determine how much personal responsibility you may assume. When it comes to forming your business, the options can be overwhelming.

Whether you choose:

  • A sole proprietorship, partnership,
  • Limited liability company (LLC),
  • Corporation or S Corporation

Each has its own advantages and disadvantages depending on your goals for the future of your enterprise. Every structure has its own unique pros and cons.

Take a sole proprietorship, for instance; it’s the simplest structure to set up but poses the highest risk of personal liability. This implies that you may have to use your individual assets to settle any unpaid business debts – even if you’re sued, your private possessions are in danger. Fortunately, though, LLCs and corporations offer unique legal protection from yourself as an entity and shield both parties from financial obligations or liabilities. Although they might be more expensive and complicated, these measures offer comprehensive protection to your personal resources in the majority of cases.

No matter what type of business model you select, the right insurance plan can help safeguard your company and minimize potential risks.

If you’re seeking guidance on selecting the appropriate business structure, the U.S. Small Business Administration (SBA) is an excellent resource to help you find your way!

3. Choose And Register Your Agency’s Name


Once the more strenuous parts of launching a business, such as constructing a business plan and selecting an appropriate structure, are finished, you can start to have some fun. If you’re self-employed then your legal name defaults to yours; however, if desired, you could select an exciting “doing business as” (DBA) name. This is your opportunity to be creative and come up with something totally unique that reflects both who you are and what type of company or services you provide!

  • Easily pronounceable and spelled phonetically, this word makes saying it a breeze!
  • Satisfy your state’s requirements with ease.
  • Showcase your agency’s advantages and demonstrate to potential clients why you are the best choice.
  • Is commonly searched.

Be conscious, however – many states restrict or ban the use of particular words to protect consumers from being misled by a business’s name. For instance, “bank” and “banking” are usually prohibited words. To learn more about your state’s certain naming regulations, review them with your Secretary of State’s office.

Selecting a name for your business is only the beginning! Don’t forget to register it with your state’s government, as this small fee will ensure that you are properly protected and secure.

4. Get A EIN Number


For all corporations and partnerships, the IRS dictates that a federal employer identification number (FEIN) must be used for filing taxes. In addition to this requirement, you’ll need a FEIN if you want to open a business bank account or credit card. But don’t fret – sole proprietorships and single-member LLCs are allowed to use their Social Security numbers as an alternative.

5. Register Your Business With Your State


After obtaining your tax ID, reach out to the office of your state insurance commissioner. As a rule, you must sign up as an in-state business entity for both economic and local taxes.

Your region likely charges a registration fee while offering you a checklist so that all state conditions are clearly understood and adhered to.

6. Get Your Business Licenses And Permits


As a certified agent, gaining the necessary business permit or license is essential for conducting your operations lawfully. To uncover what type of permits and licenses you need to obtain, use the SBA’s Business Licenses and Permits tool—it’ll be sure to help!

To ensure your business is in full compliance with state and local regulations, be sure to check with the relevant agencies.

7. Get Business Insurance


As an insurance agent, you understand the need for your customers to have comprehensive coverage. Shielding your business assets with a reliable commercial insurance policy is key to mitigating any potential risks and safeguarding future success.

Insurance companies need more than just professional liability and general liability insurance to stay protected. Depending on the scale, location, and operations of your business, commercial auto insurance, workers’ compensation coverage, or other forms of business protection might be necessary too.

Make sure that you take advantage of all available options in order to secure a safe future for your agency!

8. Form Relationships With Insurance Companies

As an independent agent, you must submit your application to the insurance companies whose products you wish to sell. If they accept your request for an appointment, their policies are now available for sale!

Establishing a relationship with an insurance company can be difficult to do on your own, particularly if you don’t have the necessary experience and clientele.

By joining a professional association, such as the Independent Insurance Agents and Brokers of America, or an agent network like Smart Choice, you can gain access to insurance providers that offer their policies for sale. Furthermore, these groups may provide you with marketing materials, discounts on your business insurance policies, and other helpful resources.

9. Grow Your Client Base

If you opt to set up an independent agency, you may need to be extra proactive in obtaining your initial few clients. Focus on joining the local Chamber of Commerce and attending networking events; also don’t forget about advertising within your locality to maximize exposure!

A strong online presence is an absolute must. Your website should be a comprehensive resource that clearly explains the kinds of insurance you provide as well as your target customers. Moreover, make sure guests can find accurate and up-to-date contact info with ease.

Starting an agency in conjunction with a specific insurance firm will likely result in referrals from customers looking for nearby agents. However, local marketing may be necessary to get the most out of your business endeavors.

Get Professional Help in Forming an Insurance LLC

It can be difficult and time-consuming to form a “STATE” LLC all by yourself.
That’s why we decided to give you a few of the best options for professional services that can help you start an LLC in no time & with 0 effort!

#1 – Create an LLC Using Northwest Registered Agent

Northwest has vast experience in creating LLCs and Corporations. They by far have the best support and client satisfaction rate. We’ve used and tested them ourselves and can guarantee that they’ll do an exceptional job for you.
You can read our full & extensive Northwest review here.

$39+State Fees

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Rating: 4.9/5
Review count: 4850+


Form an LLC today with Nortwest. They have 98% customer satisfaction rating and over 4150+ verified reviews. They will include 1 year of free registered agent service!

#2 – ZenBusiness can help you form an LLC For Your Insurance Biz

ZenBusiness is one of our top-rated LLC services as well. They have a super value-to-price ratio. And it’s perfect for those who are looking for the cheapest option to form their LLCs. When we tested their service — they’ve done a great job, so we can honestly recommend them.
To know more about them — read our full ZenBusiness review here.

$0 + State Fees

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Rating: 4.8/5
Review count: 4830+

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Form an LLC today with ZenBusiness for only $0 + State fees. They Have 98% customer satisfaction rating and over 4830+ verified reviews.


How much money should you save to start an insurance agency?

How much does startup capital cost for startups? The cost of starting an organization in a particular state may vary. The average cost of starting an insurance company is about $50,000.

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