Updated on: July 19th, 2024

Rocket Lawyer Vs. ZenBusiness: (Honest Comparison) – Which One Should You Choose

Rocket Lawyer and ZenBusiness are two of the leading providers of LLC formation services. Though both of these companies are known for providing excellent services, they do have a number of differences, and you may not know which one to pick for your LLC filing.

This is an important decision because many of the services offered by LLC formation companies can greatly affect how easy the starting of your business will be. So, let’s take a look at both of these companies and which offers better LLC formation services.

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The 5 Criteria to Judge Both Companies

To compare these two companies, we will need some criteria by which to compare them. In order to do this, we have chosen five important criteria to measure these companies’ services by.

  • Price and Features: One of the biggest things to consider when choosing any service for a small business owner is the price. In order to consider this, though, we have to see what features are being offered for a given price. So, we will compare both of these companies and see what their packages offer for the price. That way, we will see what overall value they offer.
  • Customer Support: If anything goes wrong with their service, it is crucial that the provider is ready and able to help. So, we are going to take a look at how ready, and able these companies are to provide customer service help when things go awry.
  • Ease of Use: You’re busy getting your business underway, so you shouldn’t be bothered navigating a service that’s there to make your life easier. This is why we will measure these two companies on the ease of use they offer.
  • Turnaround Time: You need your business filed fast, so you can get to work growing it. This means turnaround time is a critical component of any LLC formation service. Oftentimes, services vary considerably in their turnaround time. We will take a look at the turnaround times offered by both of these companies and compare who can get the job done faster.
  • Customer Reviews: We can compare these companies all day, but that still won’t let you know what the customer experience really is. So to give you an idea, we will take a look at what former customers have to say about them and how positive they are.

Our Quick Recommendation

$0 + State Fees

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Rating: 4.8/5
Review count: 4830+

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Form an LLC today with ZenBusiness for only $0 + State fees. They Have 98% customer satisfaction rating and over 4830+ verified reviews.

Quick Rocket Lawyer & ZenBusiness Comparison

If you don’t have the time to check out all the details on these companies, don’t worry; we’ve got you covered. Just check out this quick comparison and see who did better in each category.

If you’re also interested — take a look at our extended ZenBusiness review or Rocket Lawyer review.

Price and Features

Rocket Lawyer

Rocket Lawyer offers a single formation option for $99.99 with no features other than a business name check. But, if you sign up for Rocket Lawyer’s legal services plan for $39.99 monthly, you can form your first LLC for free.

Rocket Lawyer charges $149.99 annually for their registered agent service, though, with their legal service subscription plan, you can receive 25% off of that price.


ZenBusiness provides its LLC formation services with three packages starting at only $49 annually plus the state fee. This comes with features including a business name check, annual report service, and an operating agreement template.

Registered agent service can cost $99 annually; however, you can receive 50% off with an LLC formation package. This service comes with the basics you would expect from a registered agent service without any extras.

ZenBusiness costs much less annually and comes with slightly more features out of their starting package than Rocket Lawyer. Plus, more importantly, once you take the discount into account, you will receive a much better price on registered agent services.


Customer Service

Rocket Lawyer

Rocket Lawyer offers customer service through web chat, email, and phone with operating hours from 9 a.m. to 9 p.m. eastern time Monday through Friday.

They are generally easy to get in touch with through any of these mediums and offer knowledgeable support.


ZenBusiness offers the same mediums with service available via phone, webchat, and email. Their customer service hours are from 8 a.m. to 8 p.m. Monday through Friday and 10 a.m. to 7 p.m. Sunday.

ZenBusiness generally gets in touch with you quickly with knowledgeable support and guarantees a reply email within one business day, which is a rare feature in the industry.

Rocket Lawyer offers good support with excellent hours on weekdays, but ZenBusiness still offers a good set of hours on Weekdays and Sunday hours as well, and best of all, a guaranteed email response time. So, though this was a very close competition, we have to call this one Zen Business.

Ease of Use

Rocket Lawyer

Rocket Lawyer has only one LLC formation package, so this is easy to choose. However, they do throw a lot of extra features you can choose from throughout the process.

This can be hard to sort through and slow the process down a little, but overall, it is still a fast and easy process.


ZenBusiness is an extremely easy-to-use service with three packages. Most of the services ZenBusiness offers can simply be chosen as part of a package. However, a lower package and choosing any other services you want as an add-on is possible. There are no complications, and the process is very easy.

Both services offer a very smooth process that can easily be completed in under ten minutes. The process is incredibly straightforward for both of these services and leaves very little to be desired. However, the way ZenBusiness structures its services into packages makes it slightly easier to simply choose one and move through the process quickly.

Fast Service - Turn Arround Time

Turnaround Times

Rocket Lawyer

Rocket Lawyer offers estimated formation times based on state and choice of rush filing or not. Some states may not show rush filing because this depends on whether a state offers it. This is generally fast filing, and it is incredibly convenient to check standard and rush filing options for every state.


Unlike Rocket Lawyer, ZenBusiness offers their speeds based on the package you choose or whether you pay for rush filing separately. This service is generally fast as well, and you can enter your state and see the estimated turnaround time.

This comes down to the wire because both services do offer similar turnaround times. However, Rocket Lawyer does not separate their turnaround times based on packages, and this generally results in a faster overall turnaround time. Plus, they display every state’s turnaround time in an easy-to-see format.

Customer Reviews

Rocket Lawyer

Rocket Lawyer has thousands of reviews with overwhelmingly positive reviews from several sources. These reviews often complement the considerable value of their subscription model as well as its ease of use.


Like their competitor, ZenBusiness receives many thousands of reviews that are overwhelmingly positive. It is clear customers are very satisfied with their services, and many comments on the company’s efficiency and easy formation process.

Both of these services receive so overwhelmingly positive reviews it would be unfair to declare one a winner here. Clearly, customers love both of these formation options, and it is unlikely you will be left unsatisfied with either of these options.

  • The Verdict: It’s a Tie

Diving Deeper: Extended Comparison of Both Companies For Each Criteria

Pricing and Features: Rocket Lawyer vs. ZenBusiness

This is very likely what most small business owners are most interested in figuring out; so, let’s take a look at the price and features these companies offer first of all. Though we will do our best to make it easy to see what both of these companies offer for the price, remember that Rocket Lawyer offers only one formation package; whereas, ZenBusiness offers three. So, for the purposes of our Side by Side Snapshot, we will compare ZenBusiness’s base package versus Rocket Lawyer’s only package.

Side By Side Snapshot

 Rocket LawyerZenBusiness
Time To Process14-28 Business Days9-12 Business Days
Includes Operating AgreementYes: Templates are available to fill out.Yes: Templates are available to fill out.
Includes Registered Agent ServiceNo: costs an extra $111.99No: Costs an extra $99 but is 50% off with a formation plan.
Includes EIN FilingNo: Costs an extra $59.99No: Costs an extra $70
Legal Advisory ServiceYesNo
Cheapest Package$99$49 (visit ZenBusiness.com)

Rocket Lawyer

Rocket Lawyer offers a one-time charge of $99 for LLC formation service or a $39.99 monthly membership option. There is a seven-day free trial option for membership, and with this or the full membership, LLC formation is free for the first filing, and registered agent service is 25% off.

The formation comes with few extra features other than a business name check; however, for their monthly membership option, you can receive a number of features. These features include 30-minute consultations with an attorney on new legal matters, answers to legal questions, and access to a number of legal documents.


ZenBusiness has three tiers of packages with different price points. These include the Starter Package, Pro Package, and Premium Package; so, let’s take a look at each of them.

ZenBusiness Starter Package – $49 (visit Zenbusiness to know more)

This package costs $49 annually plus any state filing fees. This includes multiple extra features and is a very low price compared to many other formation services.

This package offers:

  • Standard Filing Speed: This generally takes 9-12 business days and is prioritized below other users who choose rush filing or higher-priced packages
  • Operating Agreement Template: This operating agreement template makes it easy to create a unique agreement for your own company.
  • Annual Report Service: With this service, ZenBusiness will send you alerts when annual filing is due, and with only a few questions, they will file your report for you.

These are all valuable services, and with annual report service, you do not have to worry about forgetting to file your annual report and facing unnecessary penalties. You will also receive 50% off of registered agent services with every package.

You can also add additional features such as rush filing onto this package to get your filing done faster, as well as a business domain, EIN registration, or several other features. Now, let’s take a look at some of ZenBusiness’ higher-priced packages.

ZenBusiness Pro Package – $149 (visit Zenbusiness to know more)

ZenBusiness’s pro package costs $149 plus any state fees and offers all of the previous package’s features and more. This includes multiple features to help small business owners who aren’t yet comfortable with financial work and government filings; so, it can be a good choice when you are just getting started.

This package offers:

  • Expedited Filing Speed: This will generally take 5 to 8 business days and prioritize your order above lower packages.
  • EIN Registration: ZenBusiness will file with the IRS for your EIN number. This is a necessary tax identification number for hiring employees.
  • Banking Resolution Template: This is a handy template to help your LLC’s members file a resolution to open a bank account

Among the generally handy features offered by this package, the standout is the EIN filing. This is critical for performing numerous ordinary business activities, such as opening a business bank account or hiring employees.

Plus, with the handy template, it is quick to get a business bank account ready as soon as your business formation is done. So, for those who could use a little help getting their business underway, this can be a great choice.

ZenBusiness Premium Package – $299 (visit Zenbusiness to know more)

The ZenBusiness Premium Package is priced at $299 plus any state filing fees.

This package offers everything included in the previous packages as well as:

  • Rush Filing Speed: This offers a 3 to 5 day turnaround time and prioritizes your order over the other packages.
  • Domain Name: ZenBusiness will procure a domain name that is in line with your business name.
  • Business Website: Using the information contained in your LLC filing documents, ZenBusiness will make a website for your business.
  • Business Email Address: ZenBusiness will provide your business with an email inbox matching your domain name and with 5GB storage.

This is the premier plan offered by ZenBusiness, and counting everything contained in the lower packages; it comes with a number of features. This plan itself particularly includes a number of features for getting your business an online presence.

Though Rocket Lawyer offers a solid package at a very low price, ZenBusiness offers a similarly low-priced basic package that simply offers more features. With this in mind, their other higher-priced packages offer a number of commonly sought-for formation features that aren’t available from Rocket Lawyer as well. So, we’re calling this one for ZenBusiness.

Customer Service: Rocket Lawyer vs. ZenBusiness

When things don’t work out exactly as they are planned, or you just have a question, it is important that your LLC formation service is there to help out. So, let’s take a look at how these two competitors did.

Rocket Lawyer

Rocket Lawyer provides customer support through chat, email, and phone. They have customer support hours Monday through Friday from 9 a.m. to 9 p.m. Eastern Time. They also have a significant amount of information about a variety of useful topics that you can access to help you with your business.


ZenBusiness has excellent customer service. They have a knowledgeable, friendly staff that can even answer questions about state-specific issues. ZenBusiness is especially helpful during the business formation process. They will help you figure out what services you need to get your business set up and ready to go.

ZenBusiness offers customer support by email, chat, or phone. Their customer support hours are weekdays from 8 a.m. to 8 p.m. CST or Sundays from 10 a.m. to 7 p.m. CST. They also offer one business day response guarantee for emails.

ZenBusiness wins this one because though both of these companies offer excellent weekday hours, ZenBusiness offers hours on Sunday as well. Finally, ZenBusiness also offers one business day guarantee for an email response, which is a rarely offered feature among LLC formation companies.

Ease of Use: Rocket Lawyer vs. ZenBusiness

When you are paying for an LLC formation service, you don’t want to waste time navigating a difficult-to-use website. So, let’s take a look at how easy these companies make it to use their services.

Rocket Lawyer

Rocket Lawyer only has one package, so, unlike most other LLC formation companies, you won’t have to compare packages to see which one you want. But, you will need to go through a lot of add-ons and choose what you want. This process does make it difficult to compare Rocket Lawyer’s prices with other LLC formation companies. Overall, though, the actual process of forming your LLC is easy.


ZenBusiness is very user-friendly. They show all of their packages and services on their main page. So, it’s easy to look at what ZenBusiness has to offer. Once you choose your package, it only takes a few minutes to put in some information about your business and yourself. Then, choose any additional services, and you’re done.

Though both of these companies can get you through the filing process quickly, ZenBusiness makes it even easier to navigate by placing their services into easy to choose packages. With Rocket Lawyer, it can be a bit cumbersome navigating through all of the add-ons.

Turnaround Times: Rocket Lawyer vs. ZenBusiness

It is extremely important for these services to get the filing done fast, so you can get your business underway. So, let’s see how these companies do at getting your formation completed, so you can get down to business.

Rocket Lawyer

Rocket Lawyer has only one package, and the turnaround time for the package is approximately 2-4 weeks. Although, this will depend on state processing time, and Rocket Lawyer does give the estimated processing time for each state. You can also choose to get expedited shipping.


ZenBusiness’s turnaround time is based on the package you purchase. The orders of those who purchase the more expensive packages get priority. However, for all of the packages, the turnaround time will depend on the state processing time. If you purchase the Starter Package, the turnaround time will be approximately two weeks. Although, it could take up to a month. For the Pro Package, the turnaround time should be around a week. The Premium Package has the fastest turnaround time of about 3-5 days.

Outside of rush filing with the state, Rocket Lawyer offers one speed for all of their customers; whereas, ZenBusiness divides it by package or offers it as an added feature. Generally, Rocket Lawyer’s single-speed offers the most customers a fast turnaround time. Plus, they have an easy-to-navigate page displaying the estimated turnaround time for every state.

Customer Reviews: Rocket Lawyer vs. ZenBusiness

What past customers have to say about a service says a lot about it. So, let’s take a look at what their past customers have to say about these two competitors.

Rocket Lawyer

Rocket Lawyer gets very good customer reviews. They receive 4.4 out of 5 stars on the Better Business Bureau website. Rocket Lawyer is also an accredited business with the Better Business Bureau and has an A+ rating.

Rocket Lawyer has a 4.7 out of 5-star rating on Trustpilot, with 81% of reviewers rating Rocket Lawyer as excellent and only 4% rating the business as bad. They are also very good about responding to any negative reviews with a 96% response rate. The customers who left reviews for Rocket Lawyer were most impressed with their customer service and their website’s ease of use.

To get an idea of what customers have to say about this service, let’s take a look at a positive and negative review of this service.

Positive Review

“Very helpful! Easy to use and understand. Will recommend to others.”

Negative Review

Be very careful of this service. If you try and use it as a one off service. It ties you into a monthly fee making it anything other than a one off service.


ZenBusiness gets 4.8 out of 5 stars on Trustpilot, and 87% of the reviews give ZenBusiness an excellent rating. In contrast, only 2% of reviewers gave the business a bad rating. ZenBusiness responded to 67% of the negative reviews it received. ZenBusiness receives 3.51 stars on the Better Business Bureau website. It also gets an A- rating and is a Better Business Bureau accredited business.

Now, let’s take a look at both a positive and negative review of this service from the Better Business Bureau and consumer review website Trustpilot.

Positive Review

Extremely quick process. Faster than I thought it would be. Help and assistance available to keep my business compliant.

Negative Review

The process to get my LLC was okay. All the sales emails after the fact is what makes me wish I just filed for my LLC myself.

Both of these services offer such overwhelmingly positive reviews that it would not be fair to call this one for either. In the end, it is pretty clear that both of these companies are winners when it comes to satisfied customers.

  • The Verdict: It’s a Tie

Final Verdict

Overall Winner — ZenBusiness (won 3/5 comparison points)
(visit ZenBusiness.com)

Though both of these services offered a good fight, we have a clear winner amongst the two, and that is ZenBusiness. ZenBusiness won three out of five of our criteria, including better pricing and features, customer service, and ease of use. Plus, they tied with Rocket Lawyer in customer reviews. Rocket Lawyer does have a better average turnaround time; however, it is safe to say that ZenBusiness offers the better overall LLC Formation Service.

$0 + State Fees

star rating image

Rating: 4.8/5
Review count: 4830+

ZenBusiness-new logo

Form an LLC today with ZenBusiness for only $0 + State fees. They Have 98% customer satisfaction rating and over 4830+ verified reviews.

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